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You see, writers write. I know something about writing, something about what's inside books--novels, anyway. When it comes to cover art, I know what I like, as the saying goes. But what book designers/cover artists and publishers know is why I might like what I like. It's not an exact science, obviously, or every author would have sales like James Patterson or JK Rowling, but there is much expertise employed in the presenting of the product being sold in the form of the packaging. I know, I know, I hate that way of speaking about books, novels in particular. They're art, they expand the consciousness, tap the senses, mine the emotions and...they only do these things if people bleedin' buy them. And people buy books based on the cover art. Not always and not alone this, but often. I do it and you do it too. The packaging is important and, though I know what I like, I really know nothing about what sells books or why. So I leave that to the experts at New Island and Emma Barnes over at Snowbooks. Blood you say? Ummm, yeah...we'll look into it...